While at Yahoo!, our CEO Terry Semel asked us to create a new entertainment site that his teenage daughters would love. Word is born.

Lindsay Lohan Page
Home Page

Design System

We created a system of modules that could be dynamically combined and populated to form deep and entertaining pages based on any word. That word could be anything from Lindsay Lohan to Pepsi.

Pepsi Sponsored Page
Photo Slideshow
The Kingdom Page


A persistent set of tools hung on the side of the browser giving our guests instant access to things we thought they'd like to use while surfing the site.

Email Tool
Text Message Tool
Calendar Tool
Our Work